Project Overview
A trendy online lifestyle brand approached Timely Marketers to help boost conversions among Gen Z users. The client was running broad campaigns with poor engagement and low ROI from the 18–25 demographic.
We conducted an in-depth audience segmentation, rewrote ad copy in Gen Z tone (emojis, slang, TikTok-style captions), and used short, vibrant video creatives. Interest-based targeting, A/B testing, and conversion tracking via Meta Pixel gave us the optimization edge.
The result? Over 900 conversions, a 4.5x return on ad spend (ROAS), and deep audience insights for future growth.
Analytics Before
Analytics dashboard before optimization
Analytics After
Analytics dashboard after 2.5 months of optimization
Challenges
- Broad targeting
- Low engagement from Gen Z
- Underperforming creatives.
Solutions
- Segmented audience
- Gen Z-specific ad style
- Pixel tracking, A/B testing,
- Visual-first creatives.
Key Results
+677%
Traffic Increase
3.2X
Conversion Rate
67%
Retention
50%
Engagement
3450
Leads
30%
Growth
+450
Calls
6789
Signups
$2000
Revenue
+8000
Keywords Increase
We finally found an agency that "gets" Gen Z! Timely Marketers delivered real results and creative that actually spoke our customers’ language.
– Mendoge, Talent Aquisition Lead ~ Mzuk Music.